In 2019, a strong consortium of Nordic health stakeholders created a joint vision paper – the Nordic Health 2030 report – a result, that clearly shows a need for a different balance and focus in health and healthcare to prioritise the role and value of citizen involvement, engagement, and action to deliver systemic health and wellbeing in a future-fit and sustainable society.

In 2020-2022 the European Health Futures Forum executed an extensive Three Horizons analysis on the future of European health and the role of both the healthcare sector and skills in future health professionals. The study clearly showed the importance of nurturing local social activity and connectivity to enable a wider system change towards wellbeing.

These two processess and reports was a basis for building the Nordic Wellbeing Academy (NWA) and to practically explored how to best deliver hands-on mindsets, changes, and hope for people across the Nordics and beyond. And how to better leverage existing and new concepts and ideas into practical social or physical actions that can transform lives.