From Flower Shop to Foreign Policy: How Carolyn Bennett is Rewriting the Rules of Medicine, Democracy, and Diplomacy
When Her Excellency the Honourable Carolyn Bennett looks at a problem, she does not see a solitary symptom, an isolated voter, or a single border. She sees a root system.
Currently serving as the Canadian Ambassador to Denmark, Bennett’s career is a masterclass in breaking down silos. Before entering diplomacy, she spent over two decades as a family physician, delivered thousands of babies, and served as a Member of Parliament for 26 years—including tenures as Canada’s first Minister of State for Public Health and Minister of Mental Health and Addictions. Whether navigating the chaotic aftermath of the 2003 SARS outbreak, indigenous rights or managing modern international relations, Bennett’s philosophy has remained remarkably consistent: real solutions are found bottom-up, built by the people who live and work in the trenches.
The Flower Shop Philosophy: A Lesson in Intersectionality
Long before the concept of intersectionality became a buzzword in academic circles, Bennett was learning its core mechanics in her family’s flower shop.
“I grew up in a flower shop,” she recalls, explaining how the business relied on a tightly coordinated ecosystem of diverse talents. The designers who styled the arrangements were not always the best at dealing with customers, while the delivery drivers held localized, practical knowledge that couldn’t be taught from behind a desk. “A designer would occasionally go out to the delivery room and try and tell somebody in what order to deliver the parcels,” Bennett says, “and you go, ‘No, they actually know where there’ll be traffic. It’s better to go this way than that way'”.

This upbringing taught her a foundational rule that she carried straight into medicine, politics, and diplomacy: “Know what you know, know what you don’t know, and know who and when to go for help“. As a family doctor, she actively rejected the “super-specialization” that ignored the bigger picture. Instead, she championed the role of the generalist—the person who respects all players and understands how different sectors interact, whether it is medical disciplines collaborating or looking at how nature, housing, and poverty dictate human wellness.
Respect and Trust are the pillars of successful collaboration
To build a truly interdisciplinary system, Bennett argues that you must strip away institutional arrogance and replace it with two core ingredients: respect and trust.
In medicine, this meant moving away from rigid “scopes of practice” that barred capable professionals from contributing, shifting instead toward “core competencies” and mutual trust. Bennett highlights this through the concept of “delegated acts” within her own past medical practice, relying on a deeply experienced registered nursing assistant.
“It is about the ability to observe her a number of times until she feels confident… ‘See one, do one, teach one,'” Bennett notes. This model required absolute trust and accountability: “Knowing that in a delegated act, if she makes a mistake, it’s my mistake… This was a mutual decision, and it’s still my responsibility”. For Bennett, true collaboration requires creating a safe space where professionals—and patients—are treated as true partners, stripping away self-interest to form a cohesive team.
Telemedicine and the Burning Platform of COVID-19
Too often, bureaucratic inertia blocks progress until a crisis forces a paradigm shift. Bennett calls this a “burning platform”. For the healthcare sector, that platform was the COVID-19 pandemic.
For over fifteen years, advocates had pushed for virtual care options, particularly for young people or individuals who frequently missed appointments due to logistical barriers. Yet, administrative and financial systems resisted. When COVID-19 arrived, the impossible suddenly became a daily reality. E-prescribing and virtual appointments flourished because they had to.
This sudden evolution cracked open new pathways for equity, proving that a flexible approach works. When it comes to adopting team-based care or new technological integrations, Bennett’s advice to hesitant establishments is simple and pragmatic: “Try it, you’ll like it”.
Bridging Distances: From Canada to Greenland and Denmark
Now, as Canada’s Ambassador to Denmark, Bennett sees how these lessons bridge the massive geographic and cultural distances separating the North American Arctic and Scandinavia.
Canada and the Kingdom of Denmark (through its deep relationships with Greenland and the Faroe Islands) share the immense challenge of providing equitable care across vast, isolated expanses. Telemedicine and e-health have transitioned from modern conveniences to absolute lifelines for northern, remote indigenous communities.
Furthermore, Bennett emphasizes that Western frameworks are profoundly incomplete without Indigenous knowledge. Whether collaborating through the Arctic Council or conducting research in Cambridge Bay, true progress requires integrating local expertise. Just as Canadian healthcare is striving to embrace First Nations’ holistic “medicine wheel”—addressing the physical, mental, emotional, and spiritual quadrants of wellness—modern diplomacy must acknowledge that communities understand their own environments best.
Trusting the Experts of Lived Experience
Ultimately, Carolyn Bennett’s journey from a family doctor clinic to an embassy is united by a singular, democratic truth: the people affected by a system are the ones who know it best.
In medicine, the patient is the ultimate expert on their own body and life, while the doctor is merely an expert on the available tools and tests. The exact same logic applies to a healthy democracy. Citizens are the experts on what is working and failing in their neighborhoods; the politician’s job is simply to understand the levers of the system well enough to implement the changes those citizens actually need.
By flattening hierarchies and treating both patients and citizens as essential partners, Ambassador Bennett continues to prove that whether you are delivering a baby, drafting public health legislation, or reinforcing Arctic alliances, you must always look the people in the eye, listen to their stories, and trust their expertise.
Can we deliver digital prevention of burnout? Webinar for The Society of Occupational Medicine
As part of Lars Münters work in the WHO Europe Strategic Partners Initiative for Data and Digital Health, he was invited by The Society of Occupational Medicine October 9th to present at a webinar.
Hosted by Professor Niel Greenberg, Chair of The SOM, Lars there presented the process and thinking behind the tool for prevention of burnout that was previously also presented and discussed in an earlier stage at the WHO Symposium for the Future Health Workforce in April 2025.
With an extra six months of development, it was a pleasure to share these insights again and to discuss with a very dedicated group of researchers and stakeholders for good working environments.
See the full presentation above – or read a summary of the presentation below
Future EU Policy event in Cyprus November 6-8, 2025
In collaboration with the One Health One Road Alliance, Cambridge Medical Academy, European University Cyprus, European Health Futures Forum, and IE Open, the Nordic Wellbeing Academy is organising the Danish-Cypriot EU Policy Sessions – a series of health policy side sessions at the IMBMC 2025 in Nicosia, Cyprus – November 6-8.

The sessions will gather speakers and participants from a global network to discuss and develop new ideas. Meet:
- Adam Skali – Board Member, Institute for Human Centered Health Innovation, ES
- Anna Kudiyarova – Director of the Psychoanalytic Institute for Central Asia, KZ
- Belinda Lin – Hong Kong-Shenzhen Innovation and Technology Park China
- Bogi Eliasen – Executive Director, Movement Health Foundation, DK
- Carina Dantas – IHI ReADI, SHAFE Foundation, and SHINE 2Europe, PL
- Cris Scotter – Special Advisor, WHO Europe, UK
- Diana Arsovic – CEO, Danish Life Science Cluster, DK
- Dr Eva Turk – IHI IMPROVE, HTAi, and University of Applied Science St. Pölten, A
- Dr Ioannis Patrikios – Vice-dean European University Cyprus Medical School CY
- Dr Nina Fuller-Shavel – Director of the National Centre for Integrative Oncology, UK
- Dr Sotiris Themistokleous – Director of Strategic Development Center for Social Innovation CY
- Emma Rawson-Te Patu – President of the World Federation of Public Health Associations, NZ
- Jun (Helena) Li – CEO One Road One Health Medicine, China
- Lars Münter – International Director, Nordic Wellbeing Academy, DK
- MEP Michalis Hadjipantelas, CY
- Nina Sønderberg – National Director, Nordic Wellbeing Academy, DK
- Professor Karsten Kristiansen – Copenhagen University, DK
- Takis Kotis – CEO, Cambridge Medical Academy, GR
- Terry Pirovolakis – CEO, Elpida Technology, CA
- And about 50 other scientists, researchers, professor, experts, and changemakers in the bio-medical conference main tracks
Read more and register (free)
Partnership impact report – New tool for Trust and Transformation
Working in partnerships is one of the most rewarding, most needed, and most difficult endavours humans can do. Building a good relational strategy is a first step, but figuring out if the strategy works can be tricky. Or it used to be! Two new report created by the NWA and a consortium of experts for the Danish Life Science Cluster gives partnership builders, managers, and transformation agents a new tools to navigate this difficult task.
The two reports follows a first report issued earlier this year about the impact of the Danish Lighthouse Life Science. The “Foundation of the Danish Lighthouse Life Science” report describes the architecture behind this collaborative PPP with 400+ members. And in “A New KPI Model for Collaboration and Change“, we introduce a change model with KPIs that can help guide new partnerships along the tricky art of building, expanding, and running a multistakeholder platform towards a common goal.
The key point above all;
You can design collaborative platforms to also generate trust – and here’s a manual.
In a time where trust in institutions and future is eroding, this mechanism of using trust literacy to build new collaborative platforms with strong relational strategies is needed more than ever. We look forward to promote, test, and expand the model much more in coming months and years.

AMR and Women’s Health – from Berlin to Africa
Africa called – from Berlin. As always a great place to visit; this time to attend the Digital Health Africa 2025, organised by/at Charité.
We had the great pleasure of presenting two posters; the first – Women’s Occupational Burnout – on behalf of the EHFF European Health Futures Forum Working Group on Women’s Health, presenting a digital analysis platform to reduce burnout – inspired by WHO Regional Office for Europe SPI-DDH work on this issue.
The second – From Play to Prevention – was the creative spinoff from our recent workshop on AMR at DPH2025 in Madeira where bright minds built this new idea to build antiobiotic awareness, involve schools, and fight AMR across the continents.


Health Literacy Strategies Across Europe – in Vienna
As part of our collaboration with EHFF, NWA was invited to participate in the D-A-CH Dialog in Vienna March 30-April 1, 2025.
With key topics and workshop, the possible experiences and pathways forward for health literacy strategies in Germany, Austria, and Switzerland was discussed in co-creative space for researchers, policy makers, foundations, and change makers to find ways to advance both data, health, and strategies across the three countries. And preferably across Europe too.
Read more about the event and programme here. Or a short summary by NWA co-founder Lars Münter here.
Data Saves Lives – with a healthy dose of AI?
Since 2019, the Data Saves Lives initiative by the European Patients Forum has been vital for the important discussion about the digital transformation of healthcare and social services in Europe – and the key role of patient voices in all those evolutions. By ensuring data is accurate, secure, and accessible, the initiative helps address public health challenges, particularly in low-resource settings. In this context, ongoing debate about AI is crucial, as it addresses concerns about data privacy, algorithmic bias, and the ethical implications of AI-driven decision-making in healthcare.
So in November 26-27, EPF marked the 5th Anniversary of the Data Saves Lives initiative to further emphasize the critical role of data in improving healthcare outcomes, advocating for the responsible use of personal health information to guide medical decisions and enhance patient care. The event gathered a great mix of patient advocates, data science experts, regulators, ngo representatives, policy makers and more.
NWA participated with having Lars Münter both being in a debate panel on Data Savvy Patients: Empowerment through AI Literacy in Healthcare with Anca Toma, CEO of EPF and Ildiko Vajda of the Dutch Patient Organisation, Eric Sutherland of the OECD and – Stefan Phillips, OneVision Healthcare. And by facilitating a workshop on the importance of education in enhancing trust (in data, health, collaboration etc).

27/12/2024, Brussels – Data Saves Lives 2024 – European Patients’ Forum EPF
© Elio Germani 2024
E-Health in Norway – EHiN 2024
Digitalisation and digital transformation has been at the core of the EHiN conference for a decade – a growing event for partners in and outside the Nordics to understand the evolution and challenges of both Nordic, European, and global e-health possibilities and realities.
NWA participated and facilitated a debate about linking welfare and the wellbeing economy with Bengt Andersson from the Nordic Wellfare Centre, Christian Boel from Aarhus Municipality (DK), and Helle Sörensen Östersund Municipality (SE) – a great dive in the paths towards implementation of next generation health policies and practices at local level.
Read more about speakers, programme, and presentations at the EHiN website here.
Photo courtesy of EHiN / Ard Jongsma, Still Words Photography.
Wellbeing Economy – an urgent issue for medical schools
What do doctors need to know? Obviously a lot. And building the right curricula for doctors is one of the core functions of medical schools across the globe. Science, experience, technology, demographics, and climate too change over time. So must the curricula for doctors.
This is the background for the conference of AMSE2024 with theme of “Educating for patient-centred and community-engaged healthcare”.
Held by AMSE, The Association of Medical Schools in Europe and organized by the School of Medicine of the Aristotle University of Thessaloniki, in Thessaloniki , Greece, on 17-19 October 2024, NWA was present to contribute with a presentation on the urgency of medical schools to also include elements about wellbeing economy.
We also had the great opportunity to meet with the amazing team at PsyLab at the Institute for Applied Bioscience at CERTH – so many exciting possibilities in and from their multidisciplinary approach to digital development and the future of health technology.
