The Icelandic government has been a strong supporter of the principles of wellbeing economy for years. Their track record of public health innovation and holistic thinking is second to none. One of the key events and initiatives for this process has been the hosting of the annual Wellbeing Economy Forum in Reykjavik.

NWA participated in a lively and dedicated community of change makers working to implement wellbeing economy at national, regional, or local level – or for imbedding the mindset in research, investment programs, or other frameworks for societal progress.